April is an Art Director, specializing in products that are simplistic & human.
Proper Wild – Brand Launch Gift Set
To celebrate the rebrand of Proper Wild’s energy drink, I was brought on to create a playful, standout gift boxing experience using their newly developed brand assets, designed by Dani Balenson.
Instead of a standard tote, I developed a set of temporary tattoos by remixing their butterfly logo with layered, tattoo inspired illustrations, adding an edgier feel. I also created a chunky glitter keychain featuring their butterfly icon alongside a miniature Proper Wild drink. The result is a fun experience that aligns with the brand’s new bold, energetic direction.